Apps are big news these days, made bigger by the smartphone craze (iPhone apps, anyone?) And while Mac users still make up less than 10% of the computer-using population, they are among the most voracious consumers in the tech marketplace. Put the two together – apps and Macs – and you get link bait like [...]
Continue reading...24. November 2008
The thing I most want to point out about this link baity list of technology turned on its ear is the comments in engendered. Notice how this pictorial inspired some readers to do more than merely jot down their thoughts on the subject but to submit their own picturesque contributions, in essence expanding the list [...]
Continue reading...23. November 2008
Cracked Magazine does it again, delivering valuable humor in an economical package, in this case a list of tokens certain peoples of the world use for commerce rather than commonplace dollars and cents (including: rocks, bottle caps, and - get this - urine). It’s tricky to find uncommon Trivia that matters to your audience. Money, being [...]
Continue reading...21. November 2008
What makes this comprehensive and nicely organized list-oriented link bait post particularly special is its source: a massage therapy jobs site. What do the two have in common – the subject and the source? Self-improvement, of course. But this isn’t a lesson on writing link bait about self-improvement. It’s about expanding your horizons on what you [...]
Continue reading...20. November 2008
What have we to learn from an opinion piece in defense of George W. Bush? That it sometimes pays to go against the tide. Forget that this piece came from the Wall Street Journal. The point is that of all the opinion pieces the Wall Street Journal publishes every day, week, and month of the year, [...]
Continue reading...19. November 2008
The appeal of free stuff never goes out of style. Especially in rough economic times. Free movies, free music, free samples – as a culture (and particularly as a cyber-culture) we can’t get enough of all things free. The trick to making successful link bait out of a list of sources for acquiring a certain type [...]
Continue reading...18. November 2008
“Did you know that science has now proven that -BLANK- is actually good for you?” or “…that science has now produced a –BLANK- that’s actually healthy?” These are sure-fire attention-grabbers (especially when it’s true). So are pieces on drugs and alcohol. Here we find an artful comingling of both devices. And it’s actual news no [...]
Continue reading...17. November 2008
Self-improvement is a cornerstone of so many internet trends. From weight-loss to productivity to happiness, many of the most successful and enduring online ventures involve helping people to better themselves. We’re all desperate to be healthier, happier, richer, sexier, smarter, more effective and skillful and successful in our endeavors…and so on. Along those lines, here’s a [...]
Continue reading...16. November 2008
Inspiration. It’s what this website – the Link Bait Hall of Fame, that is – is founded upon. Whether it’s web designers or interior designers, creative types of every flavor are always trolling the web for inspiration. This piece provides imagistic inspiration, specifically on photographic manipulation. If you can come up with similarly eye-catching inspiration for [...]
Continue reading...15. November 2008
This is fun: a rundown of some common items that virtually nobody know the names of. For example – “the little plastic or metal tube at the end of your shoelace” is an Aglet. Bet you didn’t know that? Neither did I. Fun little diversions from all that serious-minded web browsing we do all day is [...]
Continue reading...14. November 2008
Everyone is looking for ways to make their websites more attractive. And nobody wants to pay for it. That’s why a piece like this one – a collection of free icon sets that capture the eye and the imagination (from the Japanese-inspired Yoritsuki icons to the cute and adorable Sweetie set to the minimalist black [...]
Continue reading...13. November 2008
Here’s an article that every website owner can benefit from; how to prevent plagiarism. Content is still the king of internet marketing, requiring all websites, no matter their bent, to produce original, readable, compelling content if they’re to be successful, with the emphasis on the word “original”. Unique. Without original, unique content a website hasn’t a [...]
Continue reading...12. November 2008
Another example of found-item link bait proving once again that you do not have to create the piece for it to serve as link bait for your site. So long as it’s either in the public domain or you give appropriate credit where it is due (possibly even linking directly to the item’s original source), [...]
Continue reading...10. November 2008
“W” is for Wow! And for Widgets. When a major global corporation like Sprint decides to put out some link bait, they don’t mess around. I defy another website to come up with a more saturated widgets dashboard, or a more creative marketing use widgets technology. Here are just a few examples of what you’ll find when [...]
Continue reading...10. November 2008
Saving money is a popular subject these days. About as popular as making money used to be. Here a tech site presents 40 ways the internet can save people money – from cutting credit card rates (at MoneyExtra) to getting cheaper utility rates (at Uswitch) to purchasing groceries online (at Tesco). It shouldn’t be too difficult [...]
Continue reading...10. November 2008
This website, much like the Link Bait Hall of Fame, is an aggregate site (this of excellence in advertising) that serves as one great big piece of constantly evolving link bait. One of its most popular and frequently linked posts is this one, a sneaky drunk driving PSA worked into a vodka ad. The lesson to draw [...]
Continue reading...7. November 2008
Here is a website that aims to contribute to the internet’s unassailable role as a social hi story archive. Humbly noting from the outset that it’s stated objective is impossible – to survey all of the signs in the 300 or so blocks between (and including) NYC’s 14th St. and 42nd St. What is this [...]
Continue reading...7. November 2008
WebMD in partnership with Prevention Magazine has done it again, publishing (or repurposing, really) another piece that captures the zeitgeist, in this case: our unquenchable yearning for “magic bullet” solutions. Add the word “super” in front of anything and you instantly catch the public’s attention. What is a super-car or a super-building or a super-cinema? Elevating [...]
Continue reading...7. November 2008
Every day a new revolution is happening in the world. Not in the political landscape, necessarily, but in some niche or industry in some corner of the world, revolutionary changes are taking place. Here TechRadar presents a retrospective of websites that revolutionized our way of life. Sites like GeoCities, Blogger, and Slashdot. What kind of a [...]
Continue reading...6. November 2008
Love this! It takes wit and a bit of illustrative skill to pull of such relevant Humor and Image oriented link bait, but when you get a winner, the rewards keep coming. I wish this political cartoon, a rough sketch of the presidential wall, inbound links for more than 1 year, more than 1 term, more [...]
Continue reading...6. November 2008
Proving that you can turn one idea or event into all different kinds of link bait, here’s the tech entry in this week’s Obama-mania. Two entries from the same source, actually - New Scientist: How Green Will Obama Be - an examination of how an Obama Presidency will shape the progress and implementation of green science and [...]
Continue reading...6. November 2008
President-elect Obama’s use of the internet in his election campaign has received widespread attention as a leading factor contributing to his win. It was only a matter of time then before internet marketers started analyzing the genius that turned $5 donations into a $600 million campaign budget. And it’s only fitting that it would be [...]
Continue reading...5. November 2008
Mashups, we all know, can be an incredibly useful form of enduring link bait, as long as they address a group’s want or need. The 2008 presidential election showed us just such use in action with the preponderance of GoogleMap (and like) mashups of last night’s political landscape. Some were interactive, allowing you to add, adjust, [...]
Continue reading...5. November 2008
What would an election cycle be without The Onion’s 2-cents? Ah, fake news. It’s made Jon Stewart a household name. And one thing that’s so great about it (besides that everyone loves a good laugh at our own expense) is that anyone can do it. Sure, The Onion has mastered the art form. But that [...]
Continue reading...5. November 2008
When ABC News announced on its website that Barack Obama had won the 2008 Presidential Election to become the 44th US President-Elect, that item received 4,294,967,295 comments (I had to insert the commas just to see what the number really was - 4+ billion). Not that you or I could ever expect to garner 4 [...]
Continue reading...4. November 2008
Time keeps on slipping, slipping, slipping into the future. Steve Miller had it right, as evidenced by this piece of link bait here, a prediction about the future of McCain’s senate seat two years from now before the future of his presidential candidacy still has a day yet to be decided. Predicting the future. That’s the [...]
Continue reading...4. November 2008
Attack hook link bait can be effective, if risky. But one way to use the attack hook against itself is in a vindication or, in the absence thereof, a defense. This is one way that those who wish to avoid the negative underpinings of using attack hook link bait can still reap some of its [...]
Continue reading...4. November 2008
The Huffington Post is one of the more accomplished craftspeople at the attack hook (as any top-rated political blog has to be). And here’s a perfect example. Policy debate is one thing. But attacking someone’s character (even if well-founded) is another (remember - we’re just analyzing this from a purely impartial copywriting standpoint here). So, what [...]
Continue reading...3. November 2008
One of the biggest questions I keep hearing people ask about this presidential election is What does it all mean? and in many cases What does it all mean for me? The candidates can stump and stump and stump, but for many Americans (and our contemporaries around the world, for that matter) all the stumping in [...]
Continue reading...3. November 2008
The reason this piece on one man’s experiences canvassing for Democrat Barack Obama became so instantly popular (if you ask me) is because it’s a story of an unexpected turnaround. Here we have a conservative who, for all intents and purposes, believed (and maybe still believes) that he’d be better served under McCain’s policies than [...]
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25. November 2008
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