Tag Archive | "SEO/SEM"

The Top 100 Classic Web Sites

Wednesday, September 24, 2008

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The Top 100 Classic Web Sites

Itself one of the top classic web sites (as far as I’m concerned, at least), PC Mag is entitled to pass such indisputable judgment (though is it ever indisputable) on the best and worst of its industry. A highly effective type of link bait, webmasters must be cautioned that awards like this only fly if [...]

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15 Most Under-Utilized Plugins for SEO

Tuesday, September 23, 2008

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15 Most Under-Utilized Plugins for SEO

Competing with a niche-leading site like Copyblogger (which Thou Shall Blog with its tag-line of “Blogging Tips for Beginners” is clearly doing) is not easy. In such cases, quality link bait posts are more essential than ever. Highlighting under-utilized tools and resources for your niche (i.e. SEO plugins like Robots Meta, Technorati Incoming Links, and [...]

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The Future of Search

Wednesday, September 17, 2008

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The Future of Search

Google starts a blog. “Insights from Googlers into our product, technology, and the Google Culture.” And one of their first postings was this one-of-a-kind piece of cornerstone content and link bait rolled into one (the best kind, if you ask me). Giving us “outsiders” such a insider’s panoramic view of this landscape that is internet [...]

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The Spare Change Challenge

Tuesday, September 9, 2008

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The Spare Change Challenge

This financial management game is such a cool piece of link bait that I was halfway done “playing” it before I realized that it was a glorified advertisement (a cheeky synonym for link bait - if you ask me) for Quicken, Intuit’s flagship personal finance software. Answer questions about your spending habits in 14 smart [...]

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The Best Damn Web Marketing Checklist, Period!

Wednesday, September 3, 2008

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The Best Damn Web Marketing Checklist, Period!

Just the headline alone is killer linkbait, not to mention the brilliant bullet-point encapsulation of what every web marketer needs to know. It’s no wonder this comes directly from an SEO site: SearchEngineGuide.com. With categories like Design Considerations, Architectural Issues, Content, Checkout Process, and Site Search, it’s bound to become the seminal webmastering cheat-sheet in [...]

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Content and Marketing Lessons Learned from The Dark Knight

Thursday, August 14, 2008

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Content and Marketing Lessons Learned from The Dark Knight

Capitalizing on someone else’s sweeping success (in this case, Hollywood’s) is a killer way to create an effective piece of link bait, as evidenced by this handy SEO guide from SearchEngineMarketingVox.com that takes a lesson (10 actually) from the latest Batman installation. Tips include: focusing on stellar content instead of dazzling effects, being topical, and [...]

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The Million Dollar Homepage

Thursday, August 14, 2008

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The Million Dollar Homepage

With 43,000 inbound links and counting, this is a deceptively simple website that is an unreal piece of link bait in and of itself. A unique and innovative juxtaposition of advertising and link resource, this Million Dollar page looks and feels somewhere between eye-candy and sensory overload, with anyone who wants to (including you) paying [...]

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SEOmoz’s Web 2.0 Awards

Monday, August 11, 2008

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SEOmoz’s Web 2.0 Awards

A great way to create link bait is to invent an award to issue, as it not only captures the interest of your readers but also of the nominees and winners, presumably big link-getters in your industry. The thing is, in order to make this type of link bait work for you, your site needs [...]

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The Ultimate DoFollow Blog List

Tuesday, August 5, 2008

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The Ultimate DoFollow Blog List

Dofollow and Nofollow blogging is getting quite a bit of internet airtime these days. To catch those of you up who don’t know what I’m talking about, Nofollow is the Wordpress default for comments. It prevents the search engines from following links on reader comments, helping stave off “link bleed”. But while Nofollow is good for [...]

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The Ira Glass Guide to Link Bait

Friday, August 1, 2008

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The Ira Glass Guide to Link Bait

This is a stellar example of link bait within link bait: A YouTube video in which Ira Glass, host of NPR’s “This American Life” discusses… why, link bait of course. And once Copyblogger got a hold of it, the guide became the near-overnight buzz of the blogosphere like every good textbook case of link bait [...]

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