Link Bait Hall of Fame

Sprint: Plug into Now

“W” is for Wow! And for Widgets. When a major global corporation like Sprint decides to put out some link bait, they don’t mess around. I defy another website to come up with a more saturated widgets dashboard, or a more creative marketing use widgets technology. Here are just a few examples of what you’ll find when [...]

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Widget Best Practices

Here Stephan Spencer shares with us the content of a handout he distributed at a Shop.org Strategy & Innovation Forum on the subject of making maximum and best use of widgets in online retail – a brilliant maneuver on his part, in terms of luring traffic to his site – as how many of us [...]

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Cost of Commuting

Widgets are a highly underused form of link bait that, if done well, can bring a site an unending stream of links long after the snazzy little program is created. A widget (aka a Web Widget or GUI Widget), in case you don’t know, is a web-based tool that aggregates and analyzes a set of [...]

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